Our Story

Five Centuries of Fur. A New Generation Takes It Worldwide.

AISA FUR STAR is a new name, but our story with fur is not new.

For more than five centuries, fur craftsmanship has been part of our family — passed from one generation to the next through material, touch, judgement and making.

Today, for the first time, we are bringing that knowledge directly to women around the world under a name of our own.

A Craft Recorded for Centuries

Our family’s connection with fur reaches back more than five centuries.

Historical local gazetteers record our ancestors working with fur as early as the mid-16th century, including the making of fur goods connected with imperial tribute.

The world around the craft changed, but the knowledge remained in the family.

How to understand a natural skin by touch. How to judge density, lustre and softness. How to match individual skins into one harmonious garment. How to cut, sew and shape fur without losing the character of the material.

For us, heritage is not a phrase created for a website.

It is something we can trace, document and continue.

Respecting Tradition. Refusing to Repeat It.

My mother, Wu Min, entered the fur trade at eighteen as an apprentice, learning fur preparation, hand sewing and traditional garment construction from the ground up.

She respected the craft she inherited.

But she did not believe tradition should mean repetition

Around her, much of the industry still relied on familiar silhouettes that had changed little over the years. Wu Min wanted something different: new proportions, new silhouettes and a more contemporary way of using natural fur.

She wanted coats that felt younger, more elegant and more expressive.

To her, a fur coat should be more than expensive and warm. It should be beautiful.

That point of view made her known within the industry.

When European and American clients came looking for fur that felt different from conventional styles, factories and business partners began recommending Wu Min.

Those projects gave her the freedom to rethink collars, proportions, silhouettes and the way natural skins could be combined.

And far beyond our workshop were women who wanted exactly the kind of fur she wanted to make.

The Women She Never Met

There was one part of the story my mother rarely experienced.

She almost never met the women who eventually wore her coats.

A finished piece would leave our hands, pass through companies or buyers, and travel to Europe or North America.

Sometimes she would look at a completed coat and ask me:

“Who do you think will wear this?”

Would she pair it with a dress?

Would she wear it to dinner, to an event, or simply through the city in winter?

Would she be in New York? Berlin? St. Petersburg?

Would she feel as beautiful in it as we imagined while making it?

My mother knew the material.

She knew the coat.

She simply did not know the woman at the end of the story.

That stayed with me.

Growing Up Inside the Craft

My name is Morrison.

I started helping our family business when I was around ten years old.

After school, one of my regular jobs was brushing fur coats to keep the hair smooth, clean and naturally lustrous. Later, I helped move bundles of mink and fox skins supplied by relatives in our extended family who worked with raw fur.

By high school, years of handling fur had taught me to recognise differences that are difficult to explain through photographs alone.

When I judge mink, I look at the guard hair, the density of the underfur, natural lustre and the flexibility of the leather.

But one of the most important skills is understanding how many naturally different skins will look when they finally become one garment.

Natural fur is not perfectly uniform. That is part of its beauty.

At university, I began selling fur online to help pay my own tuition and living expenses.

That experience taught me something the workshop could not: the customer.

I learned how to understand fit through a screen, recommend a silhouette or length, and recognise what different people actually wanted from a fur coat.

Why AISA FUR STAR Exists

For years, our craftsmanship travelled under other names.

We made fur for European and American markets while the final customer usually knew the label rather than the people behind the material and workmanship.

We respect the value created by designers, retailers and established brands.

But we believed the people who understand the material and make the garment should be able to stand closer to the person who wears it.

So in 2026, I created AISA FUR STAR.

Not to leave our family tradition behind.

To continue it.

My mother challenged what fur could look like.

I want to change how far the maker has to stand from the woman who wears it.

Today, AISA FUR STAR offers a carefully selected collection of finished designs — generous proportions, beautiful natural fur, clean silhouettes and styles created to remain beautiful beyond a short-lived trend.

We work close to the material and the making, with craftsmen who typically have around twenty years or more of hands-on experience. Many of our long-standing relationships at the source are also family relationships.

Our goal is not to be the cheapest fur store.

It is to make sure more of what you pay goes into what actually matters: the fur, the craftsmanship, the construction and the fit.

AISA FUR STAR may be a new name.

But behind it are more than five centuries of family craft, decades of professional experience, and one simple wish passed from my mother to me:

to finally know the people who wear what we make.